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Woman speaking into a podcast microphone with the words: How Much Should Authors Share to Grow an Audience?

How Much Should Authors Share to Build a Platform?

As you work on building your author platform (aka the audience of people who will buy your book), you will probably question how much you should tell or give away for free.

Giving away too much will make people not want to buy your book, right? Wrong.

This may seem counterintuitive, but if someone likes your content, they are going to want to have easy access to it on their bookshelf—even if they’ve already heard or read 99% of it!

You can teach all the concepts.

You can tell all the stories.

People will still buy your book. 

Let’s look at a few examples!

Julie and Julia by Julie Powell

This book is literally a collection of blog posts that got turned into a bestselling memoir and then a movie!

Julie Powell documented, on her blog, her journey of cooking every recipe in Julia Child’s Mastering the Art of French Cooking. The blog posts were then turned into her memoir. This is not even a teaching memoir. It’s a personal memoir.

Did followers of her blog buy the book? Yes! And then some.

The Book You Were Born to Write by Kelly Notaras 

That’s right, we’re using our founder’s book as an example.

The majority of what Kelly teaches about writing and publishing in her book can be found on our YouTube channel or blog. Has that stopped people from buying The Book You Were Born to Write? Absolutely not.

The book provides everything you need to know in one condensed, easy-to-reference package. Many aspiring authors find it supportive to have Kelly’s wisdom beside them, at their literal fingertips, as they write. 

Audiobooks and Paperbacks 

Have you ever listened to an audiobook and loved it so much that you went out and bought the paperback? We have!

This might seem strange but it’s common.

When someone has an amazing experience with your content, they want to have a physical copy, almost like a keepsake. Giving it all away for free in bits and pieces online to build your platform will actually cause your audience to want your book as a way to feel more connected to you.

We hope these examples help you release any blocks you’re having about sharing your knowledge or stories to grow your platform.

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2 thoughts on “How Much Should Authors Share to Build a Platform?”

  1. This was perfect. Not only did it quell my concerns about‘giving it away’, it served as an example of why!❤️

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