A book launch can bring up many feelings, including excitement, exhilaration, and—like it or not—a certain amount of stress. So much preparation has gone into writing, editing and setting the book up for publication that releasing it into the world can feel like a make-or-break moment.  

 Beyond the logistical do’s and don’ts, every book launch education must include practical tips for managing stress and staying positive in the weeks leading up to the big day. 

 In this video, I’m offering my three top strategies for maintaining sanity during a book launch. You’ll learn: 

  • A core practice that’s incredibly helpful—and why we tend to avoid it;   
  • A simple priority that will have you waking up excited to get to work; and 
  • How a minor change in focus can improve mood, energy and productivity 

These powerful tips come from my 20 years as a book editor, as well as my personal experience launching my own book, THE BOOK YOU WERE BORN TO WRITE. Recorded just six weeks before publication day, this video offers tips that are simple, powerful and important for any author who wants to enjoy the launching process. 


Kelly Notaras is the founder of kn literary arts and the author of THE BOOK YOU WERE BORN TO WRITE: Everything You Need to (Finally) Get Your Wisdom Onto the Page and Into the World, published by Hay House. An editor for 20 years, she’s worked at HarperCollins, Penguin, Hyperion and Sounds True. She speaks regularly at the Hay House Writer’s Workshops and offers consultation by appointment. Find out more about how she can help you with your book.