Blog

Why You Shouldn’t Go on a Book Tour

When you’ve got a book coming out in the world, everybody is going to start asking you the same question:   “Are you going on a book tour?”   My answer, after 20 years in the book business, is an emphatic NO!  In this video explains why—and what to do instead. Filmed...

read more

3 Ways to Reduce Book Launch Stress

A book launch can bring up many feelings, including excitement, exhilaration, and—like it or not—a certain amount of stress. So much preparation has gone into writing, editing and setting the book up for publication that releasing it into the world can feel like a...

read more

4 Examples of Lead Magnets: Giveaways That Build Your List

When it comes to building your platform—as part of your book launch or anytime—you’ll need to woo folks into handing over their email address. How do you create a convincing case for ponying up such precious information? By offering them something precious in return!...

read more

Creative Book Launch Ideas to Start Selling Your Book

It’s September, and for me that means back to school, back to work, and back to focusing on my book!  This time last year, I was getting up early every morning to write the book itself. Now a year later, the book is at the printer (yeah!) and I’m getting up early...

read more

Tuning Up Your Website for a Book Launch

There are many priorities to juggle when you've got a book coming out in the world. It can sometimes start to feel overwhelming! That's why I'm pulling back the curtain on my very own book launch--to explain what I'm up to--and paying attention to--in the 10 weeks...

read more

Can Literary Rejection Be a Good Thing?

It happened to Anne Frank’s The Diary of a Young Girl 15 times.  Twilight author Stephanie Meyers endured it 14 times.  Even Harry Potter—everybody’s favorite child wizard—experienced it 10 times.  What’s the magic experience I’m talking about? The cold slap of...

read more

Nailing Your Book Pitch with a High-Concept Hook

What's the very first stop when you're writing a book? It's to set book's “North star”--which, in the book biz, we call your “Hook.” It's no exaggeration to say finding an amazing hook is your #1, tip-top responsibility as you're mapping out your plans for your book. ...

read more