What Does Your Platform Size Have To Do With Your Book Topic?

Pop Quiz! 🤓 Which of these two sentences do you think is correct? I don’t have a very big platform, so I need to make sure my book appeals to more people.  OR I don’t have a very big platform, so I need to make sure my book appeals to a very narrow, specific audience.  … Read more

The First Step to Writing a Nonfiction Book

Want to know the super-important, often-overlooked first step to writing a nonfiction book? (We consider skipping this to be at the top of our imaginary “nonfiction mistakes” list.) If you want to write your memoir, a self-help/personal growth book, a spirituality book, or any kind of transformational nonfiction, this first step will save you a … Read more

[VIDEO] To Strategize Your Platform-Building, Start with This Pyramid

Fans, Superfans and Megafans

If I’ve heard it once, I’ve heard it a thousand times. “How big a platform do I need to turn the head of a traditional publisher?” When I throw out ballpark figures, my authors often wilt. “How am I going to get that many subscribers? I don’t know nearly that many people!” Luckily, it’s not … Read more