[VIDEO] To Strategize Your Platform-Building, Start with This Pyramid

Fans, Superfans and Megafans

If I’ve heard it once, I’ve heard it a thousand times. “How big a platform do I need to turn the head of a traditional publisher?” When I throw out ballpark figures, my authors often wilt. “How am I going to get that many subscribers? I don’t know nearly that many people!” Luckily, it’s not … Read more

[VIDEO] Why—and How—to Transition Your Facebook Friends into Fans

Why—and How—to Transition Your Facebook Friends into Fans: Week 4 Book Launch Countdown Video!

As you put together your book launch, there’s one key player you’re going to want to focus on: Facebook. Love it or hate it, Facebook is a goldmine for aspiring authors. In this video Kelly explains the different types of Facebook pages you might have, and why you might want to transition some of your … Read more