There are a thousand different reasons to write a book:

  • You might be writing it for your heart—because you just have to.
  • You might be writing it for your art—creative expression in action.
  • You might be writing it for your clients—so you can hand them all your wisdom in one nifty package.
  • And you might be writing it for your pocketbook—in hopes of selling a whole lot of copies.

If you’re in that very last camp—or some combination of the above—there’s one piece of advice I really need to give you.

I shake my head every day at writers who think they’re going to sell tons of copies of their book without thinking about this.

You’d think it would be super obvious, but I’m here to tell you it’s not!

This applies only to writers of practical nonfiction, btw. Novelists, historians, children’s book writers and poets need not follow this rule!

But if you’re writing a book you serve to help other people—and you want to actually sell copies in the world—you quite literally must apply this wisdom.


quote from Steven Pressfield



This one small shift of focus is HUGE because it’s:

  • The #1 reason people purchase transformational nonfiction books
  • How to get people who don’t already know you to buy your book
  • The key to getting people to recommend your book to their friends

The tip is super simple, but you’d be surprised how many aspiring authors miss the boat on it completely. I don’t want you to be one of them! Watch the video now!

# 1 key to writing a book that sells


Kelly Notaras is the founder of kn literary arts and the author of THE BOOK YOU WERE BORN TO WRITE: Everything You Need to (Finally) Get Your Wisdom Onto the Page and Into the World, published by Hay House. An editor for 20 years, she’s worked at HarperCollins, Penguin, Hyperion and Sounds True. She speaks regularly at the Hay House Writer’s Workshops and offers consultation by appointment. Find out more about how she can help you with your book.