A big part of my job as an editor and a book publishing educator is to explain how book marketing works.

There’s one point that really gets me fired up. That’s the question of what the term “bestseller” means.

Stick with me—I’m about to get controversial.

There is a widely recognized, standardized usage for the term “bestselling” within the US book publishing industry. Big publishers will only use this term if certain qualifications have been met.

Self-publishing authors, not so much. Which—if I may get honest—irritates me to no end.

Why? Because if anybody can call themselves a bestselling author, the term loses all meaning. Which is precisely the state of affairs in which we find ourselves today.

bestsellers truth

So I beg of you. Learn the rules before deciding whether to call your book a “bestseller.”

I’m giving you the inside scoop in this week’s video. You’ll learn:

  • What the term “bestseller” means
  • The only mark of “bestsellerdom” recognized in the traditional biz
  • How you can use this term in an honest and meaningful way

I’m big on integrity. Throwing around the term “bestseller” willy-nilly doesn’t work for me. If you want to know my thoughts on this controversial topic, check out the video now.

truth about bestsellers
Kelly Notaras is the founder of kn literary arts and the author of THE BOOK YOU WERE BORN TO WRITE: Everything You Need to (Finally) Get Your Wisdom Onto the Page and Into the World, published by Hay House. An editor for 20 years, she’s worked at HarperCollins, Penguin, Hyperion and Sounds True. She speaks regularly at the Hay House Writer’s Workshops and offers consultation by appointment. Find out more about how she can help you with your book.