People often ask me what was the most important or surprising thing I learned while publishing my own book.

Truth is, I learned so many lessons it’s hard to narrow it down!

But one of my top-favorite lessons was:


The importance of writing the book for someone.

I was shocked by how much easier writing became when I thought about it as a conversation I was having with my friend Rob. (In the book I call him “Maggie,” but he’s really a dude.)

Rob is an old friend of mine who was well overdue for a book. And he was the person I had in my mind’s eye every time I sat down to write.


This practice is called “choosing an ideal reader,” and it’s a game-changer.

This is one of my favorite lessons of writing books, and I can’t wait to share it with you!



In this video you’ll learn:

  • What I mean by “ideal reader”—and why it’s important to choose someone you actually know
  • Three ways your ideal reader helps you vision and write your book
  • Why love is the most important selection criteria!
  • And more!

Turns out that when it comes to books—and everything else—it’s all about the love. Find out why in this video!


Ideal Reader


Kelly Notaras is the founder of kn literary arts and the author of THE BOOK YOU WERE BORN TO WRITE: Everything You Need to (Finally) Get Your Wisdom Onto the Page and Into the World, published by Hay House. An editor for 20 years, she’s worked at HarperCollins, Penguin, Hyperion and Sounds True. She speaks regularly at the Hay House Writer’s Workshops and offers consultation by appointment. Find out more about how she can help you with your book.