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Fans, Superfans and Megafans

[VIDEO] To Strategize Your Platform-Building, Start with This Pyramid

If I’ve heard it once, I’ve heard it a thousand times. “How big a platform do I need to turn the head of a traditional publisher?”

When I throw out ballpark figures, my authors often wilt.

“How am I going to get that many subscribers? I don’t know nearly that many people!”

Luckily, it’s not about the number of people you know. In this week’s video I explain the concept of fans, superfans and megafans.

Fans are what publishers are looking for. Fans buy books.

It’s your job to generate fans. But you don’t have to do it all by yourself!

That’s where superfans and megafans come in. These wonderful people actually do your marketing for you, generating fans on your behalf.


I’m explaining everything in this week’s video.

You’ll learn:

  • How to think about platform-building in a strategic way
  • The helpful visual aid I call the “platform pyramid”
  • Why it’s not a good idea to wait around for a megafan
  • How to start nurturing the most influential of your fans: your superfans!

Nobody starts their platform building with a million fans already in place. But by thinking smartly about nurturing your “superfans,” you can get your most enthusiastic followers to start doing your marketing for you!

Watch the video for all the details!

Build Your Author Platform: Fans, Superfans and Megafans



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